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27 mai 2010

Advertising as basic tool of the manipulation - a capital instrument for contemporary halfslavery system functioning


More than a year ago I wrote a review about a fairly well-intentioned but wrong approach documentary: "The Century of Self". Adam Curtis, the author of this documentary claimed that contemporary consumerism manipulation and propaganda would somehow come from Freudian psychoanalysis on the basis that his grandson Edward Barnays emigrate to U.S. and become there the founder of the advertising and PR. I still think that getting to Freud from this distant hardly known nephew is a kind of empty speculation and some hint of racism because is showing the psychoanalysis itself not as an objective scientific fact but a matter of family blood. Being preoccupied for its errors and for reducing the text length at that time I did not pointed the merits of this documentary. It is now time to return to the subject to show its the good side in the very analysis that will make about contemporary phenomenon of collective manipulation techniques discovered by Freud and then diversified in various aspects by other theorists or psychotherapists.

Indeed the role of people manipulation to become maniac customer for the capitalism functioning is overwhelming and psychological knowledge from various investigative tools were generally used for this. For this issue is typical one of the psychology world famous experiment that founded the development of nowadays advertising. The experiment was done in 1957 by James Vicary who made two random groups of individuals and showed them the same movie with that difference that in a case among the movie there were flashing short video messages “Drink Coke” and “Eat popcorn”. Finally it was found that selling of cola and popcorn in the group where the film had such messages was much higher. Throughout the entire contemporary manipulation and the contemporary civilization that pretend to protect “human rights” or human dignity work on this principle. The contemporary bigger liberties halfslave won from contemporary classical slave charged with the emergence of a huge and absolutely grotesque machines manipulation of consciousness so that halfslave not to be obliged to serve any longer but to be persuaded to do so voluntarily. No matter how misguiding or suicidal would be a good idea, no matter how deceiving there would be a politician if their image is obsessively repeated then the community gets to attach to it and to like it.

Such an experiment was practically showing what first Freud theoretically analyzed with phenomenon of transfer. It involves mainly the interlocutor response of worship towards its psychotherapist. I say “mainly” because the reaction may be excessive hostility also. Although this second case is rarer, however the two feelings are homologous, similar and retroactive. I won’t get into details here on the second case because the area belongs more to psychology.

Within the psychoanalysis session Freud as a person was perceived by the interlocutor as a prophet that guesses the thoughts and talk about things that bourgeois morality of that era hid them under the rug of consciousness. Inhibition of sexual compulsion that defines the neuroticist psychopathology transforms in prophet worshipping as the therapist seemed to seek for the solutions out of state neurotic suffering. The neurotic conscience transgenerationally came from a humble social class so it psychically projected religious contents into the therapist person. Religious constructs of the interlocutor deep primitive soul gave rise to this type of worshipping and hope for liberation from suffering. The same mechanism has happened in the history of culture when the Christianity became a new type of transferential spiritual enthusiasm. Christianity promised equality of all people before God and thus this religion became ancient slave worship solution destined by classical culture to remain eternally an animal.

The right to be human (or at least man alive) was not accepted for classical slave. So called contemporary democracy has replaced the classical slave with contemporary halfslave based on this new technique of persuasion through worship. If someone worships then that person can be convinced more easily and with less expense to serve and bring profit. I pointed out in detail here the way that primitivism is a source of exploiting for “elegant manners” civilization. Emancipation is a word with unexpected blades.

Anything new gets a worship response in the consumer depth psychic level because it promises a new world, a better world, a supernatural world, a heaven. Most of the times the new objects are not entirely new, they just repeat existing technology. Their “novelty” relies on external design that is presented in a way that they give the illusion to consumers that are revolutionary technology. This is the prototype of false technologies because instead of setting slaves free as Aristotle hoped in ancient, it enslaves them more.

From an economic point of view such worship involves an overvaluation of the object of offered for sale which implies an unfair exchange. The quantity of labor offered in exchange for the purchase of that product is too high. Basically a part of such overvaluated object does not cover the natural exchange relationship. That means that this labor is done actually for nothing just like in the classic case of forced slave labor in exchange for providing a natural right that classic steals: right to life. But with the emergence of the industrial age and the number explosion of the different household objects there was a time to adjust the Christian morality that ancient slave bet almost two millenniums ago: the equal rights for all the people. Obviously as long as machines have not yet definitively replaced slave labor that ideal of equality in rights remains to be achieved in the future. The slave was not totally liberated but has won some rights more or less hypocritical and more or less applicable. At least she/ he was no longer forced to serve but only convinced to do it with the wide institutions manipulation. And for the persuasion to be effective there is rights limiting required. But with industrialization (which began with the Renaissance), he won some real rights. Escaped from the lands of feudal the classical slave slowly moved to bourgeois factories. This time was no longer threatened with a gun to work (maybe it was done rarer) and it was enticed to worship a new world, the worldwide excess of objects.

Any commercial add causes some mental distress because psychologically it translates the harassment of psychodynamic system by creating an artificial inhibition or by artificial provocation of desires. The consumer becomes a fish lured with the bait of shopping, with the obsessive collection of unnecessarily objects induced by social system metamanipulation and propaganda. The social system abuses such natural role of the general mental desire which is to balance the organism and species with the potentialities of the environment. Harassment of human desires with subtle psychological advertising does not adequately reflect the environment to which the organism report but it reflects a tricky environment designed to manipulate and persuade the consumer to harness on the work which artificially sustains a lazy and parasitic social minority. In short: this is a trap.

Advertising is often confused or intentionally and forcefully identified with transparency that governments and institutions should open to ordinary people or simply to communication itself. Many commercial offerings coming either from the Internet, either into the home mailbox or directly while walking on the street call themselves "communication" but all of them are larger or smaller degree of violation of one's intimate space. Such business behavior is positioned within the category of “aggressive marketing campaigns” even by the marketing language itself. In a world full of lies and scams that actually cancel the basic principles of communication it can be said that somebody can happily skip such "communication." Such intrusion painted in "communication" colors ends up on questioning real communication of private and personal thoughts that someone shares with friends or relatives. Officially recognized as “Communication Sciences” by the education and research official social organisms actually involve on greater or smaller degree but invariably the social manipulation and the power of lying without anyone realizing that, without being caught or condemned for it.

Advertising is not just a notice to services that can be made by someone although there was the point of beginning. Advertising today means much more than that; it means either the creation of artificial needs, or creating an artificial fear that purposes on having on consumer a psychological compulsion to acquire and consume, which is a subtle manipulation of demand and price overvaluation. The purpose is the same: the target, the buyer. The old analogy between the military organization and the organization and new factories, corporations, is exactly reflected in contemporary consumerism reality. The target is an individual with a humble pedigree either congenitally afraid of lord threats or willing to escape of everyday banalities just as her/his slaves ancestors wanted to do centuries ago. They had been left in the genetic code the need of escape from the slavery to freedom and the contemporary "target" is harassed by this compelling inner need to escape from the present into a new world.

Marketing and advertising consist of a body of actions that bring to attention false choices in the field of human ideals so that human dreams are manipulated and diverted to the contemporary commercial halfslavery. The historical need for freedom, the metaphysical need for immortality of the soul, the eternal emotional love need, the need for admiration and respect and many others are meanly exploited by commercial advertising halfslavery and attracted to the collecting of goods that replace the traditional search for these ideals.

Classical slave is generally frustrated and hungry. The almost phobic fear of poverty is the tool that contemporary halfslavery system subtle controls status the halfslaves. Inside contemporary halfslave mind the poverty is equivalent to the classic slave misfortune. The legacy of this misery is found in contemporary halfslave fear and shopping mania obsessively counteracts it. Civilization poverty is different from primitive or wildlife poverty. The civilized poor is a victim of the organ traffic, rappings, all kinds of abuses and generally to of all kinds traumatisms. Contemporary halfslave counteracts this feeling of failure and poverty through the obsessive acquisition of one more bizarre and more useless than the other objects. Obviously not the acquisition itself involves contemporary halfslavery state. Shopping is the nice part of things (although this can be questioned) but it is just the tip of the iceberg. For shopping money one need to work, to sell freedom. And this is where excess labor comes. Here is the critical point for handling modern halfslave to serve privileged social classes in contrast with the classical slave which is simply threatened with weapons to do it.

Consumerism began from the necessary and essential objects such as a house or a car, continued with the useful but not indispensable such as a mower or electric mixer and finally got to create the shopping man, the man who buys objects from the inner need to buy only as a result of continuous advertising that bombards consumer’s attention. Assiduously promoted by the stars of the day shopping has become the main mechanism of neoslavery system. Instead of getting an easier job and have more time of its own the contemporary halfslave choose paid better and more stressful job in order to pay the objects that doesn’t actually need. This kind of objects would eventually help her/him to feed a abyssal psychological ideal that somehow he/she would be a star too and thus would escape the humble condition. It is this deep mind solution that ensnares contemporary halfslave into consuming trap.

Although they are talking of a "free market" it is clear that advertising and political marketing are artificial and perverse mechanisms of discrete influencing common people in exchange for the comfort of privileged classes by artificial overvaluation of market demand. The halfslavery capitalist system abundance is just bait in the most proper sense of this term. Its role ends up into less and less freedom for the ordinary people and framing it in different forms of obedience and exploitation. Advertising reveals what is ugliest in today human being. The need to cheat and deceive, the need too lie for a certain benefit is far from a sign of a civilized society but just a poker table involving misleading faces that hide monsters came from other galaxies with a hand on cards, a hand on the chips and another on the trigger gun.

Today (pseudo)freedom and (pseudo)democracy differs from classical slavery only by this reversal of roles. Armies do not come directly to steal human property anymore and do not keep vigilant eye over the slave for preventing the escape. Classic slavery armies rob without giving something in return except for... “slave’s life" and the promise of Heaven. The modern capitalist armies do not classical rob the halfslave but constantly harass its carnal or spiritual desires by promising false solutions. This time the contemporary halfslave is lured to agree “by its own will” to provide a surplus of work to sustain the privileged classes. If classical slavery system used to threaten the slave with taking a natural right – the right to life – on the contrary the contemporary halfslavery system instead use to trick the halfslave into unfair exchange relationship for all kinds of unneeded products. Both systems have the same result: unpaid work for slave or halfslave. Overvaluation of the exchange product offered by the corporation is the halfslavery system functioning key. Advertising and its mechanisms are subtle and invisible scams; they are swindles done much better and much more efficient than the ordinary pilferer and so none notice them. In this persuade social system are involved all state institutions and all the "spiritual values" more or less directly. False technology is so the flagship of the new slavery, of the halfslavery abundance.

That is why contemporary halfslavery system panic when halfslave moves on consumerist addiction and cross the barrier into the drug space. Basically drugs attempt to throw down the drain all the state institutions work of causing discomfort to halfslave so that then could be "cured" by shopping. Drug addiction people do not buy "half measures" of consumerism preferring strong inflow of chemical satisfaction and escaping out of manipulation halfslavery gearing. All efforts of different institutions and other instruments of social system of halfslave humiliation and attract it into "VIP" consumption have a serious competitor: the drug consumption. Drugs are not as much a danger to addicted individuals as to those who can no longer count on its "good will persuasion” to accept exploitation and to be productive. Although officials are concerned about the life of addicted person still this issue is secondary and often hypocritical; in fact they are worried about losing that person as a slave caught in the straps of manipulation and consumerist scams as refugee into higher illusions of psyhoactive substance dependence. That is why powerful drugs are still illegal.

Labor itself is a natural and even funny fact as long as it remains reasonable and moderate. Man can easily survive by making a simple discreet job and so the labor becomes simply fun. Unfortunately the congenital greed of the historical social privileged ones transformed a part of society into workoholic. Work has become one of the most horrible things that classic and modern man must do. False educational and moral values are systematically planted advertising and / or classical culture in the human soul and are put there by classic and contemporary social system just to persuade people to extra work and serve the boundless greed of these social cyborgs. The human mind mutilation is the price for satisfying this social privileged hallucinating greed. The poverty of classical slave has been replaced by overconsumption of contemporary society. In its genealogical desperation contemporary halfslave finds peace with this minimum of comfort and excess consumption of food or objects that does not need. Panicked voices of its chained ancestors in that screams into its soul are provisory comforted by this the anesthetic consumption. But immoderate consumption not only produces ugly, obese and prone to diseases people due to obesity but also involves the destruction of the artificial environment to provide materials for those useless products. Contemporary civilization slave is no longer threatened by the army to accept its social state but by controlling its soul and by constant poisoning its mind. The following entry will show in detail this process and will bring some examples of commercials to support of these assertions.

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Publicitatea ca varf de lance al manipularii – un instrument capital al functionarii sistemului semisclavagist contemporan


27 mai 2010

In urma cu mai bine de un an scriam un articol recenzie la adresa unui documentar destul de bine intentionat dar gresit abordat: „The century of Self” (Secolul sinelui). Adam Curtis, autorul acestui documentar sustinea ca manipularea si propaganda consumismului contemporan ar veni cumva de la psihanaliza lui Freud pe baza faptului ca nepotul acestuia Edward Barnays emigrant in SUA a ajuns parintele publicitatii si PR-ului. Si acum consider ca a ajunge la Freud pe baza acestui nepot indepartat pe care abia l-a cunoscut e un lucru fortat si are un oarecare iz de rasism deoarece face din psihanaliza insasi nu un fapt obiectiv stiintific ci o chestiune de familie, de sange. Ocupat fiind sa ii subliniez erorile si sa reduc dimensiunea textului in acel moment nu am apucat sa ii subliniez meritele acestui documentar. Revin acum la aceasta tema aratandu-i partile bune in insasi analiza pe care o voi face largului fenomen al manipularii colective contemporane cu ajutorul tehnicilor descoperite de Freud si apoi diversificate sub diferite aspecte de alti teoreticieni si practicieni ai psihoterapiei.

Intr-adevar rolul manipularii omului simplu spre a deveni consumator maniac in functionarea sistemului e covarsitor iar cunostintele psihologice provenite de la instrumente diferite de investigare au fost folosite pe de-antregul. Din acest punct de vedere este tipic un experiment celebru pentru lumea psihologiei care sta la baza dezvoltarii publicitatii contemporane. Experimentul a fost facut in 1957 de catre James Vicary care a ales doua grupuri aleatorii de indivizi carora le-a proiectat acelasi film cu diferenta ca intr-un caz in film apareau pentru scurta durata mesajele "bea cola", "mananca popcorn". La sfarsit s-a constatat ca consumul de cola si popcorn la grupul unde filmul avusese asemenea mesaje era mult mai mare. Toata manipularea contemporana si toata civilizatia contemporana care se bate cu pumnul in piept aparand „drepturile omului” functioneaza pe acest principiu. Libertatile castigate de semisclavul contemporan fata de sclavul clasic se platesc cu aparitia unei imense si absolut grotesti masini de manipulare a constiintei in asa fel incat semisclavul sa nu mai fie obligat sa serveasca ci sa fie convins de buna voie sa o faca. Indiferent cat de inoportuna sau sinucigasa ar fi o idee, indiferent cat de mincinos ar fi un politician, in momentul in care imaginea acestora este repetata obsesiv societatea il inghite si ajunge sa se ataseze obiectul ei.

Un astfel de experiment demonstra concret ceea ce Sigmund Freud a analizat la nivel teoretic prin fenomenul transferului. El presupune in principal o reactie de venerare pe care interlocutorul o are fata de psihoterapeut. Spun „in principal” deoarece reactia poate fi si cea de ostilitate excesiva. Desi acest al doilea caz e ceva mai rar totusi cele doua sentimente sunt omoloage, similare si interconditionate. Nu insist aici pe aceasta a doua situatie deoarece tine mai mult de zona psihologiei propriuzise.

In interiorul sedintei de psihanaliza Freud parea interlocutorului un profet ce ghiceste gandurile si vorbeste despre lucrurile pe care morala burgheza ale acelei epoci le ascundea sub presul constiintei. Inhibitia pulsiunilor sexuale definitorie pentru psihopatologia nevroticista isi gasea in venerarea unui profet care parea ca le cauta rezolvarea prin gasirea de portita de iesire din starea de suferinta nevrotica. Constiinta incarcata a nevroticului provenea transgenerational dintr-o clasa umila si proiecta in persoana terapeutului continuturi psihice religioase. Constructele religioase ale sufletului primitiv al interlocutorului dadea nastere la acest tip de veneratie si speranta de eliberare de suferinta. Dupa acelasi mecanism s-a realizat adoptarea crestinismului in istoria culturii cu un nou tip de entuziasm spiritual de tip transferential. Crestinismul promitea egalitatea tuturor oamenilor in fata lui Dumnezeu si astfel a devenit solutia de venerare a sclavului antic predestinat de cultura clasica sa ramana vesnic un animal.

Sclavului clasic caruia nu i se recunostea dreptul de a fi om (sau cel putin om viu). Asanumita democratie contemporana a inlocuit sclavul clasic cu semisclavul contemporan tocmai pe baza acestei noi tehnici de convingere prin venerare. Daca cineva te venereaza atunci il poti convinge foarte usor si cu mult mai putina cheltuiala sa iti aduca profit. Am aratat in amanunt aici cum primitivismul este o sursa de alimentare pentru civilizatia „manierelor elegante” de astazi. Emanciparea e un cuvant cu taisuri neasteptate.

Orice lucru nou, nemaivazut are o reactie de venerare in profunzimea psihicului consumatorului deoarece promite o lume noua, o lume mai buna, o lume supranaturala, un Rai. De cele mai multe ori obiectele noi nu sunt noi pe de-a intregul, ele doar repeta tehnologia deja existenta. „Noutatea” lor consta in forma, in designul in care sunt prezentate in asa fel incat ii dau consumatorului iluzia ca ar fi revolutionare. Acesta este prototipul falsei tehnologii care in loc sa elibereze sclavul asa cum spera Aristotel in antichitate, dimpotriva, il inrobeste si mai mult.

Din punct de vedere economic o astfel de venerare presupune o supraevaluare a obiectului oferit spre vanzare ceea ce implica automat un schimb injust. Cantitatea de munca oferita in schimbul achizitionarii acelui produs este mult prea mare. Practic o buna parte din aceasta nu are acoperire in relatia de schimb. Adica o astfel de munca este facuta degeaba la fel ca si in cazul sclavului clasic nevoit sa ofere munca in schimbul unui drept natural pe care seniorul clasic i-l fura: dreptul la viata. Iata ca odata cu aparitia erei industriale si cu explozia numarului de obiecte de uz divers se putea ajusta morala crestina pe care sclavul antic pariase in urma cu aproape 2 milenii: egalitatea in drepturi a tuturor oamenilor. Evident ca atata timp cat masinile inca nu au inlocuit definitiv sclavul acest ideal ramane in continuare de atins. Sclavul nu a fost total eliberat ci doar a mai castigat niste drepturi mai mult sau mai putin ipocrite, mai mult sau mai putin aplicabile. Cel putin nu mai e fortat sa serveasca ci doar este convins cu ajutorul manipularii. Iar pentru convingerea sa sa presteze munca e nevoie de limitarea drepturilor sale. Insa odata cu tehnologizarea (care a inceput odata cu Renasterea) el a castigat drepturi concrete. Incet incet a evadat de pe pamanturile feudalilor si s-a mutat in fabricile burghezilor. De data asta nu mai era amenintat cu arma sa munceasca (eventual asta se facea mai rar) si era ademenit cu veneratia unei lumi noi, lumea excesului de obiecte.

Orice reclama provoaca un oarecare disconfort psihic deoarece din punct de vedere psihologic asta se traduce prin haituirea sistemului psihodinamic, prin crearea unei inhibitii artificiale sau prin provocarea artificiala a unor dorinte. Cumparatorul devine astfel un peste ademenit cu momeala shoppingului, cu achizitia obsesionala a obiectelor de care nu are neaparat nevoie insa pe care propaganda si metamanipularea sistemului social i-o induce. Sistemul abuzeaza astfel de rolul natural al dorintei in general care este acela de a echilibra organismul si specia cu potentialitatile mediului. Hartuirea dorintelor umane cu publicitatea subtila ce atinge coardele sensibile ale psihicului nu reflecta corect mediul la care organismul se raporteaza ci reflecta un mediu inconjurator inselator menit sa il manipuleze si sa il convinga sa se inhame la munci cu care o minoritate sociala lenesa si parazita prospera. Pe scurt: asta este o capcana.

Publicitatea este de cele mai multe ori confundata sau intentionat si fortat identificata cu transparenta pe care guvernantii si institutiile ar trebui sa o arate fata de omul simplu sau cu insasi comunicarea. Numeroasele spamuri si numeroasele oferte comerciale venite fie prin internet, fie in casuta postala a locuintei fie direct in timpul mersului pe strada se autointituleaza „comunicare” dar de fapt sunt grade mai mari sau mai mici de violare a spatiului intim al cuiva. Inclusiv in limbajul de marketing astfel de comportamente comerciale intra in categoria „campaniilor agresive de marketing”. Intr-o lume plina de minciuni si de escrocherii care de fapt anuleaza principiile de baza ale comunicarii se poate spune ca oricine se poate lipsi de o astfel de „comunicare”. O astfel de intruziune vopsita in „comunicare” ajunge in final sa atenteze la adevarata comunicare de ganduri intime sau personale pe care cineva le imparte cu apropiatii. „Stiintele comunicarii” recunoscute oficial astfel de catre organismele sociale abilitate din domeniile educatiei si cercetarii presupun in grad mai mare sau mai mic dar in mod invariabil manipularea si puterea de a minti fara ca nimeni sa isi dea seama si fara sa fii condamnat pentru asta.

Publicitatea nu este un simplu anunt fata de serviciile ce pot fi facute de cineva desi de acolo s-a plecat. Publicitatea de astazi inseamna mult mai mult decat atat; ea inseamna fie crearea unor nevoi artificiale, fie crearea unei frici artificiale care sa aiba ca finalitate o constrangere psihica a consumatorului de a achizitiona, ceea ce inseamna manipularea subtila a cererii si supraevaluarea pretului. Scopul acestora este acelasi: tinta, cumparatorul. Mai vechea analogie dintre organizarea militara si organizarea fabricilor si mai nou, a corporatiilor se regaseste exact in realitatea consumismului contemporan. Tinta este un individ cu genealogie umila care fie se teme congenital de amenintarile seniorului fie doreste sa evadeze din prezent la fel cum stramosii sai sclavi a dorit cu secole in urma. Acestora le-a ramas inscris in codul genetic vocatia evadarii din starea de sclav catre libertate iar "tinta" contemporana este haituita de aceasta irezistibila nevoie interioara de evadare din prezent intr-o altfel de lume.

Marketingul si publicitatea constau in ansamblul de actiuni care interpun false optiuni in campul atentiei si idealurilor umane in asa fel incat visele omului sa fie manipulate si deturnate catre semisclavia comerciala contemporana. Nevoia istorica de libertate, nevoia metafizica de nemurire a sufletului, nevoia afectiva de dragoste eterna, nevoia de admiratie si respect si multe altele sunt parsiv exploatate de catre semisclavia publicitarista si atrase catre achizitionarea de bunuri care inlocuiesc cautarea traditionala a acestor idealuri.

Sclavul clasic al trecutului era in general frustrat si prost alimentat. Teama aproape fobica de saracie este mijlocul prin care sistemul semisclavagist contemporan controleaza sufletul semisclavului zilelor noastre. In mintea sa saracia este echivalenta cu nenorocirea sclavului clasic pe care o mosteneste transgenerational. Mostenirea acestei nenorociri se regaseste in anxietatea sa iar mania shoppingului o contracareaza obsesional. Saracia civilizatiei este altceva decat saracia vietii salbatice a primitivilor sau chiar animalelor. Saracul civilizat e predispus la furtul de organe, la violuri, la abuzuri si in general la traumatisme de tot felul. Sclavul contemporan contracareaza acest sentiment de insuficienta si de saracie prin achizitionarea obsesionala de obiecte care mai de care mai ciudate si mai nefolositoare. Evident, nu achizitionarea in sine implica starea de semisclavie contemporana. Shoppingul e partea frumoasa a lucrurilor (desi si aici poate fi pus la indoiala) insa el e doar varful icebergului. Pentru banii necesari de shopping e nevoie de munca, de vindere a libertatii. Si aici intervine munca in exces. Aici este punctul critic al manipularii semisclavului contemporan spre a servi clasele sociale privilegiate spre deosebire de sclavul clasic care este amenintat pur si simplu cu armele.

Consumismul a inceput de la obiectele necesare si indispensabile cum ar fi o locuinta sau o masina, a continuat cu cele folositoare dar nu neaparat indispensabile asa cum este o masina de tuns iarba sau mixerul si a ajuns in final sa creeze omul shopping, omul care cumpara obiecte doar dintr-o nevoie interioara de a cumpara ca urmare a reclamelor continue care bombardeaza atentia consumatorului. Promovat asiduu de vedetele zilei shopping-ul a ajuns sa fie mecanismul principal al neosclavagismului. In loc sa isi ia un job mai usor si cu mai mult timp liber semisclavul contemporan isi ia un job mai stresant, mai bine platit cu care sa plateasca obiectele de care nu are nevoie. Astfel de obiecte il ajuta eventual la alimentarea unui ideal psihic abisal cum ca ar fi si el vedeta cumva si ca astfel ar evada din conditia de om umil. Tocmai aceasta solutie il prinde in capcana neosclavagismului consumist.

La nivel declarativ lucrurile par foarte echitabile in privinta acestor lucruri. Legea nr. 296 din 2004 privind Codul consumului spune fara echivoc la ART. 70:

„Se interzice publicitatea care:
a) este inselatoare;
b) este subliminala;
c) prejudiciaza respectul pentru demnitatea umana si morala publica;
d) include discriminari bazate pe rasa, sex, limba, origine, origine sociala, identitate etnica sau nationalitate;
e) atenteaza la convingerile religioase sau politice;
f) aduce prejudicii imaginii, onoarei, demnitatii si vietii particulare a persoanelor;
g) exploateaza superstitiile, credulitatea sau frica persoanelor;
h) prejudiciaza securitatea persoanelor sau incita la violenta;
i) incurajeaza un comportament care prejudiciaza mediul inconjurator;”

Insa toate reclamele folosesc aceste lucruri interzise si nimeni nu le mai interzice. Pe de alta parte este aproape imposibil ca aceste prevederi sa fie puse in practica intr-un sistem social care functioneaza esentialmente prin ele insele. Niciuna dintre reclamele date ca exemplu in articolul urmator nu poate fi interzisa. Mai intai, asa ceva este nepractic. Un intreg sistem social se bazeaza pe publicitate, dupa cum societatea clasica se baza in trecut pe sclavia clasica. Apoi, pentru ca nu exista vreo prevedere legala privind factorul subliminal. Justitia contemporana este prepsihologica. Ea nu tine cont de influentarea prin manipulare, la nivel de psihic, ci ia in calcul doar ordinele, indicatiile sau comenzile exprese carora o persoana se conformeaza. Conform legilor actuale aceste lucruri sunt imposibil de dovedit intr-un tribunal. Pot ajunge sa fie interzise anumite spoturi publicitare unde discriminarea e foarte vizibila. Insa in restul cazurilor, fara o comisie independenta de psihologi care sa judece influenta acestor mesaje publicitare si rolul lor in manipulare, prevederile legale de mai sus sunt simple vorbe in vant. Condamnarea lor depinde de bunul plac al judecatorului care decide dupa ureche si nu dupa studii psihologice aplicate in legislatie. Legislatia isi arata in acest caz ipocrizia, fiind in incapacitate si lipsa de interes de interzicere a acestor abuzuri asupra mintii omenesti.

Desi se vorbeste despre o „piata libera” este evident ca publicitatea la fel ca si marketingul politic sunt mecanisme artificiale si perverse dar foarte eficiente pentru clasele privilegiate de influentare discreta a pietei, de supraevaluare si de supraexcitare artificiala a cererii. Abundenta oferita de sistemul semisclavagist capitalist este o momeala in cel mai propriu sens al termenului. Rolul ei are ca rezultat final lipsirea din ce in ce mai mare de liberate a omului simplu si incadrarea sa intr-o anumita forma de supunere si exploatare. Publicitatea scoate la iveala ce e mai urat in specia umana astazi. Nevoia de a escroca si de a insela, nevoia de a minti pentru un beneficiu anume atesta nu o societate civilizata ci o masa de poker la care participa fete inselatoare care parca ascund monstrii veniti din alte galaxii cu o mana pe cartile de joc, cu o mana pe jetoane si cu o alta pe tragaciul pistolului.

(Pseudo)Libertatea si (pseudo)democratia actuala se deosebeste de sclavagismul clasic tocmai prin aceasta inversare a rolurilor. Armatele nu mai vin direct sa fure bunurile omului simplu si nu mai pazesc sclavul sa nu evadeze. In cazul sclavagismului clasic armatele vin si jefuiesc fara sa dea ceva in schimb decat eventual … „viata” sclavului si promisiunea Raiului. In cazul semisclavagismului capitalist armatele nu mai jefuiesc ci hartuiesc constant dorintele carnale sau spirituale ale omului promitandu-le solutii false. De data asta semisclavul contemporan e ademenit sa accepte sa presteze o supramunca „de buna voie” care sa sustina privilegiatii social. Daca in sistemul sclavagist sclavul era amenintat cu luarea unui drept natural – dreptul la viata – in sistemul semisclavagist contemporan dimpotriva, semisclavul este pacalit la relatia de schimb pentru diferite produse de care de cele mai multe ori nu are nevoie. Ambele sisteme au acelasi rezultat: munca neplatita pentru sclav sau semisclav. Supraevaluarea produsului oferit de corporatie la schimb este cheia functionarii sistemului semisclavagist. Publicitatea si mecanismele ei intime sunt escrocherii subtile, invizibile, escrocherii facute mult mai bine decat cele ale gainarilor de rand in asa fel incat nu bat la ochi. La acest sistem de convingere contribuie toate institutiile statului si toate „valorile spiritului” mai mult sau mai putin direct. Falsa tehnologie este astfel varful de lance al noului sclavagism, al semisclavagismului abundentei.

Tocmai de aceea sistemul semisclavagist contemporan se panicheaza atunci cand semisclavul merge mai departe cu dependenta si trece bariera in spatiul drogurilor. Practic drogurile risca sa arunce pe apa sambetei toata munca institutiilor de a provoca disconfort semisclavului care apoi sa fie „vindecat” prin shopping. Drogatul nu mai cumpara „jumatatile de masura” ale consumismului preferand afluxul puternic de satisfactie chimica si astfel iesind din angrenajul manipularii semisclavagiste. Tot efortul institutiilor si diferitelor resorturi ale sistemului social de umilire a potentialului semisclav si atragere a sa in „lumea buna” a consumului au in drog un concurent redutabil. Drogurile nu sunt atat un pericol pentru individul insusi cat sunt un pericol pentru cei ce nu mai pot conta pe „convingerea lui de buna voie” sa accepte exploatarea. Desi oficialitatile se arata ingrijorate de viata drogatului aceasta problema este secundara si de cele mai multe ori ipocrita; de fapt ele sunt ingrijorate de pierderea lui ca sclav prins in chingile manipularii si escrocheriilor consumiste si refugiat in iluziile si mai mari ale dependentei de substante psihoactive. De aceea drogurile puternice sunt interzise.


Munca in sine e un lucru normal si chiar amuzant atata timp cat se face rational si cumpatat. Omul poate supravietui cu usurinta depunand o munca simpla si discreta iar jobul este astfel amuzament pur si simplu si placere. Din pacate lacomia congenitala istorica a privilegiatilor social a facut ca o buna parte a societatii sa devina workoholica. Munca a devenit unul dintre cele mai nesuferite lucruri pe care omul clasic si contemporan trebuie sa le faca. Falsele valori educationale si morale sadite sistematic de publicitate sau/si cultura clasica in sufletul omului simplu sunt puse acolo de sistemul social clasic si contemporan tocmai pentru a-l convinge sa munceasca in plus si sa serveasca aceasta lacomie fara margini a acestor cyborgi. Mutilarea spiritului uman este pretul pentru satisfacerea unei lacomii halucinante a privilegiatilor social. Consumul insuficient al sclavului clasic a fost inlocuit de supraconsumul societatii contemporane. In disperarea sa genealogica semisclavul contemporan isi gaseste linistea cu acest minim confort al consumului in exces de obiecte si alimente de care nu are nevoie. Vocile panicate ale stramosilor sai legati in lanturi care urla in sufletul sau sunt linistite provizoriu de acest consum anesteziant. Dar consumul nemasurat nu numai ca produce oameni urati, obezi si predispusi la boli datorate obezitatii dar implica si distrugerea artificiala a mediului pentru a furniza materiile prime pentru aceste nefolositoare produse. In civilizatia contemporana sclavia lui nu se mai face cu amenintarea armata ci cu controlul sufletului sau, cu otravirea constanta a mintii sale. In urmatorul articol voi arata in detaliu acest proces si voi aduce cateva exemple de reclame in sprijinul celor afirmate.

Tema acestui articol se continua in urmatorul





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29 aprilie 2010

Despre obsesia scopului vietii

Nu ideea de scop in viata conteaza ci faptul ca noi personal nu putem gasi o explicatie logica pentru viata noastra. Tocmai lipsa unei astfel de explicatii duce mai intai la concluzia ca mintea noastra e foarte limitata. Ne-o fi dus ea la stadiul de cea mai de succes specie de pe pamant dar dincolo de zona experientei posibile sau mai bine zis, a afacerilor marunte ea nu functioneaza. Pentru cineva care traieste un stil de viata boem asta e egal cu zero: „traiesc clipa si ma doare la 3 metri daca nu voi sti ce e maine sau daca nu voi sti ce se va alege de mine sau de specia mea dupa ce eu voi crapa”. Problemele existentiale apar la omul care nu traieste dupa aceste principii ci dupa scopuri si obiective, dupa principii de genul „meriti mai mult”. A nu gasi scop in viata pentru un acest om inseamna a nu-si realiza eficient jobul, a esua. Recunosc aici mentalitatea burgheza care nu poate concepe o viata normala, un „dolce fa niente” pentru ca a fost mutilata spre a deveni cat mai eficienta si cat mai profitabila. Ideea kantiana a datoriei e tipica in acest caz. Kant o imagina ca fiind superioara axiologic pasiunii, pulsiunii si instinctului in general continuand astfel narcisismului filosofului de a se crede buricul pamantului doar pentru faptul ca inventeaza niste explicatii pentru existenta lumii care rar sunt si adevarate si care pot fi eventual adevarate doar din intamplare, sub marja de probabilitate a adevarului nimerit. O intreaga mentalitate aristocrata a insistat pe acest tip de narcisism (realizat totusi in forme diferite) cu ajutorul caruia sa isi justifice parazitismul social.

Insa in situatia in care acest narcisism se dovedeste a fi dezgolit de continut si gandirea incepe sa isi dea seama de propriile sale limitari atunci incepe cosmarul existential. Filosoful cel cautator de scantei filosofale se dovedeste a fi doar un om de rand la fel ca si ceilalti iar explicatiile sale sunt simple fantezii scolastice, amestecate cu concepte.

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29 martie 2010

War: the most profitable business

Varianta in limba romana

Civilization has been built with the war. Basically some armies conquered and pillaged some primitive communities and have turned its members into slaves. Slaves were forced to work, to produce goods required for living, food or labor to build castles and cathedrals. That is civilization! Looks really revolting that our wonderful contemporary world has so garbage at its base but the most outrageous is that this rubbish is still part of it.

State constitutions and their official ideologies claim some absolutely empty formulas designed only to shape up an image, to create servants false illusions and to keep them serve on. Among many such bullshits I mainly notice no content words like "national unity" or "national unitary state." As broken from the Hegel’s anesthetic philosophy these formulas gives the false impression that between servant and master is the same relationship of cooperation as between members of a sport team.

But any national state has a capital developed around the lord / king palace and a province that includes primitive community systematically abused and exploited under the threat of military troops. The relationship between lord and slave is that of theft. Such crime is beautifully embellished with the institutions and the idea of nation is one of those modern myths designed to mend up an inhumane practice.

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Razboiul: cea mai profitabila afacere

English version

Civilizatia s-a construit cu razboiul. In speta niste armate au cucerit si au jefuit niste comunitati primitive si i-au transformat pe membrii ei in sclavi. Sclavii au fost pusi la munca, au produs bunuri necesare traiului, hrana, au construit castele si catedrale. Asta este civilizatia! Pare cu adevarat revoltator ca lumea noastra minunata de astazi are atatea gunoaie la baza insa si mai revoltator este ca aceste gunoaie fac inca parte integranta din ea.

Constitutiile statelor si ideologiile lor oficiale sustin cateva formule absolut goale de continut menite doar sa formeze o imagine, sa creeze iluzii servitorilor pentru a servi in continuare. Dintre multe astfel de cretinisme remarc in principal „unitatea nationala” sau „statul national unitar”. Rupte parca din filosofia anestezianta a lui Hegel, aceste formule lasa falsa impresie cum ca intre servitor si stapan ar exista o relatie de cooperare la fel cum exista intre membrii unei echipe sportive.

Si totusi orice stat national are o capitala care se concentreaza in jurul palatului seniorului /monarhului si o provincie care presupune comunitatea primitiva abuzata militar si exploatata sistematic sub amenintarea armatelor. Relatia dintre senior si sclav este una de furt. O astfel de crima este frumos cosmetizata cu ajutorul institutiilor iar ideea de natiune este unul dintre aceste mituri contemporane menite sa carpeasca o realitate inumana.

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25 februarie 2010

The terrorism as pillar of state



The ordinary contemporary people had become conscious about their own power and ability to react to systematic traditional threats form authorities. Marginalized communities have also learned to use weapons and to respond to abuses, thanks to simple emancipation that has widely spread into contemporary civilized mentality. Feeling discriminated and wronged, ordinary people suddenly took their fate in their hands and become unmanageable. In 20th century took places many attacks made by ordinary people against officials and privileged ones. That was one issue among others that led more freedom and more respect. Authorities began to fear more and more by the ordinary people’s capacity to respond with violence to everyday life frustrations. For this reason, they have developed those deceiving theories about Pacific war, about the so-called good official violence and about the bad violence of those who do not systematically use it.

The bad image of terrorism is spread all over the all media channels. I am not trying to say that terrorists are actually "good guys", as they claim, but I simply cannot believe that the authorities themselves are the "axis of good", like they want to be perceived, in a kind of traditional battle between evil with good. A formula like "axis of evil" used by G. Bush is designed to operate in these parameters as long as receptors have a classical dualistic mentality or even primitive one. If there is demonstrated that enemy is bad then such a mentality will perceive the enemy’s opponent as good. Each of these two sides justifies their own angelic face showing the devilish face of the other one.

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Terorismul ca pilon al functionarii statului

english version here:
25 02 2010

In era contemporana omul de rand a cam devenit constient de propria forta si capacitate de a riposta la amenintarile traditionale sistematice ale autoritatilor. Faptul ca comunitatile marginalizate au invatat si ele sa foloseasca armele si sa reactioneze la abuzuri se datoreaza emanciparii care s-a raspandit in mentalitatea omului simplu odata cu tehnologizarea. Simtindu-se discriminat si nedreptatit omul de rand si-a luat soarta in maini si a devenit de nestapanit. Secolul 20 a abundat de atentate facute de omul simplu la adresa oficialilor sau privilegiatilor sociali. Asta a fost o cauza, printre altele, ceea ce a determinat ca omul contemporan sa primeasca mai multe libertati si mai mult respect. Autoritatile au inceput sa se teama din ce in ce mai mult de capacitatea sa de a raspunde prin violenta frustrarilor de zi ci zi. Din acest motiv, din ele s-au dezvoltat inselatoarele teorii despre razboiul pacificant, despre violenta oficiala pretins buna si despre violenta rea a celor care nu o fac sistematic.

Dubios este modul in care se face imaginea care se face terorismului pe toate canalele mass-media. Nu vreau să spun ca teroristii ar fi de fapt „baietii buni”, asa cum sustin ei însisi, dar în nici un caz nu cred ca autoritatile insele ar fi „axa binelui” asa cum vor sa para in aceasta traditionala lupta a "raului" cu "binele". O sintagma de genul „axa raului” folosita de G. Bush este menita sa functioneze in acesti parametri atata timp cat receptorii au o mentalitate dualist clasica si chiar primitiva despre lume. Daca se demonstreaza ca inamicul e rau atunci o astfel de mentalitate percepe oponentul inamicului ca bun. Fiecare dintre tabere isi justifica propria calitate angelica incercand sa o diabolizeze pe cealalta.

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31 ianuarie 2010

Examples of spiritual mutilation made by education system



Institutions say that the school's main role would be to provide information which the student will use later as adult. But school provide useful information only for some which would receive social privileged functions. The most important thing that contemporary education system makes is the selection and assignment of the bad or good jobs of future masters or slaves.

As long as school is done systematically by the (semitotalitarian) state's interest the education will borrow all its defects. The idea of school who takes the untrained and imperfect man and makes him happy, civilized and perfect is a mess comparable to many other contemporary state garbage. The hypocrisy of the system is fully reflected in the educational system.

Two main things the school aims. The first is the early identification of potential leaders in order to attract them to the slave system side and to avoid types like Spartacus and Jesus who destroyed the Roman Empire culture. Thus the system creates bureaucracy that holds such people from starting major revolts. The bureaucratic jobs are easy jobs for potential leaders to make sure that they will not develop subversive activities against the established order. The system creates some selection mechanisms that will identify the truly charismatic and perseverance ones and put them in comfortable and warm positions that will not cause agitation in the minds of slaves.

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Exemple de mutilare spirituala făcuta de sistem cu ajutorul educatiei



Oficial se spune ca principalul rol al scolii ar fi acela de a oferi informatii pe care elevul le va folosi spre binele lui cand va fi adult. Insa scoala nu ofera informatii utile decat unora care ulterior vor primi functii privilegiate. Cel mai important lucru pe care sistemul de invatamant al statului contemporan il face este selectia si repartizarea pe functii a viitorilor stapani sau sclavi.

Atata timp cat scoala se face sistematic dupa interesul statului (semitotalitar) ea imprumuta toate defectele acestuia. Ideea despre scoala care ia omul neinstruit si imperfect si il face fericit, civilizat si perfect este o mizerie comparabila cu multele alte asemenea mizerii ale statului contemporan. Ipocrizia sistemului se regaseste pe deplin in sistemul de invatamant.

Doua lucruri principale urmareste scoala. Primul este cel al identificarii timpurii ai potentialilor lideri si atragerea lor de partea sistemului sclavagist pentru a evita fenomene de tip Spartacus si Isus care au daramat cultural Imperiul Roman. Astfel ca sistemul creeaza birocratia in care acest gen de oameni sa fie plasati si astfel sa ii impiedice de a porni revolte. Birocratia presupune joburi de taiat frunze la caini pentru a fi sigur ca potentialii lideri nu vor desfasura activitati subversive la adresa ordinii stabilite. Sistemul creeaza anumite mecanisme de selectie pentru identificarea celor cu adevarat carismatici si perseverenti in a-si obtine interesul pentru a-i plasa in aceste functii comode si caldute si a nu produce agitatie in mintea sclavului.

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